The brand Commerzbank The brand Commerzbank


Step by step toward success

The continuation of the brand campaign

brand campaign 3.0"Commerzbank. The bank at your side" is our brand promise. Our customer's interest and the customer satisfaction determine our range of services.

We express this attitude of Commerzbank in the brand campaign. “Fairness” and “competence” are the decisive factors and constitute the foundation of the bank’s ethical values.

At your side worldwide

On 1 November, 2016 Commerzbank starts its first internatinal corporate client campaign. This campaign focuses on the importance and strength of the Bank’s international expertise and its worldwide presence. Alongside a TV commercial six additional films highlight key areas of competence in this completely new area of corporate client business.

The TV commercial will be broadcast on German TV from 1 November and internationally on social networks. On the campaign website, you can watch the commercial along with all films.

In a documentary style with authentic monologues by our actors we would like to communicate in a convincing way that “The bank at your side” is not merely an advertising slogan, but our standard as a fair and competent partner.