Our brand identity: A strong Bank needs a brand with character
Commerzbank is becoming the digital consulting bank for Germany. For our private customers: a modern, high-performance digital bank providing personal advice. For our corporate clients: continuing to be the leading Bank for SMEs in Germany. And always: with a consistent customer focus and acting sustainably.
Our strategy is supported by a modern, dynamic and unmistakable brand identity. It underlines our high standards and expresses our identity.
Our brand consists of:
- the brand positioning: This describes the characteristics Commerzbank stands for: fair, expert, sustainable and creative
- the brand promise: "Commerzbank. The Bank at your side” - puts the positioning in a nutshell
- the trademark: emerged from bringing two traditional brands together and stands for a unique and modern market image
- the brand design: provides a standard and contemporary look
