Brand identity: A strong bank needs a strong brand
The modern, dynamic and unmistakable brand identity of Commerzbank underlines the high standards we at the Bank have set for ourselves and serves as an expression of our identity.
Our brand consists of:
- brand positioning: this describes the principles on which the Commerzbank is built - fairness and competence.
- brand promise, "Commerzbank. The bank at your side": this summarises the positioning neatly and succinctly.
- logo: this symbolises how the merger of two traditional brands has given rise to something new and innovative.
- corporate design: this ensures the bank projects a uniform image.
